10:00 - 21:30 OPEN CLOSED
121D Lipnik Blvd. FIND ON MAP
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10:00 - 19:30 OPEN


HIPPOLAND AD was founded in 2005 in Sofia, Bulgaria. The aim of our company was to create a chain of stores, specialized in goods for babies and children and goods. Our mission is to take good care of our customers and to offer them a great variety of high quality goods, satisfying their needs. We are the biggest hypermarket chain in Bulgaria that offers everything for the kids starting from their first day up to the age of 12. Our customers can find everything they need for the better raising and education of their children. In each store we offer more than 20 000 items. HIPPOLAND is being supplied by more than 150 companies – established Bulgarian producers and importers of children’s products. One main priority in the selection of the portfolio is the quality control and the compliance of these products with the EU safety requirements, as well as the attractive and modern design, innovative solutions and reasonable prices. We are the first to offer the latest products of the world's leading producers and traders of toys and children’s goods.

When it comes to toys HIPPOLAND is unparalleled and unrivalled in Bulgaria. Mattel, Hasbro, Lego, Bandai, Spin Master, Giochipreziosi, Wowwee, Maisto, Clementoni, Famosa, Bayer, Manley, Vivid, Tomy, Megabrands, Senario, Jakks Pacific, IMC, Wild Planet, Nikko, Carrera, Meccano, Bestway, Simba-Dickie-Smoby Group, Dolu Plastic, Kiddieland, Quercetti, Edison and many, many others – the world’s finest brands indeed are really all here. We focus on licensed and branded products and their share of our toys portfolio is more than 85%.

HIPPOLAND boasts a thorough selection of worldwide popular juvenile brands as well. The parents are invited to choose from the big variety of products by Maclaren, Chicco, Phil & Teds, Peg Perego, Hauck, Esprit, Primi Sogni, Philips-Avent, Nubi, Canpol, Tigex, Nuk, as well as by the popular local brands Chipolino, Cangaroo, Bertoni, Bebino.

HIPPOLAND is not only the largest national chain of children’s products hypermarkets offering all necessary for babies and children, but also a place to have an unforgettable experience, or...Stores for children's smiles, which is the slogan of our company.



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