The Swedish company Hennes & Mauritz, known worldwide as H&M, offers to the customers fashion and quality at the best price in a sustainable way.
Established in 1947, today, almost 70 years later, the brand is a synonym of affordable and quality clothing which always keeps up with the latest fashion trends. The company has more than 3900 stores at 61 markets all over the world with more than 148 000 employees. H&M offers wide-ranging and varied collections for women, men, teenagers and kids: Woman, Men, Kids, DIVIDED, L.O.G.G., H&M Underwear, Accessories, HM+, Mama andBeauty.
H&Mappeared on the Bulgarian market in March 2012. Now the brand has 19 stores in the country, 9 of which are in Sofia ant the rest in Varna, Burgas, Plovdiv, Pleven, Stara Zagora, Veliko Tarnovo, Blagoevgrad, Sliven and Rousse .
Besides H&M, the portfolio of the group includes the brands COS, Monki, Weekday, Cheap Monday & Other Stories, as well as H&M Home.
H&M is the first among the leading fashion companies to start the global program “Garment Collecting” for collecting clothes, and to encourage the customers to give unwanted clothes in each of the 3900 stores of the company all over the world. For each bag of used garments and home textile left for recycling or reuse, they will receive a discount voucher. The objective of this H&M campaign is to close the production cycle in fashion by creating new collections from recycled textile and resistant materials.